Clinging to Theory
August 18, 2016
People cling to tried-and-true ways, and that's likely the reason why our species has survived. Pity the first man who was tempted to try a novel food, only to sicken and die as a warning to others. Man may not live by bread alone, but bread is a rather safe foodstuff, aside from the occasional aflatoxin. The human nature to resist change has caused problems when scientists cling to old theories, even in the face of mounting evidence that discredits them.
One modern example of this from cosmology is the steady-state theory of the universe, championed primarily by astronomer, Fred Hoyle, and his colleagues, Thomas Gold and Hermann Bondi. It was Hoyle who coined the term "Big Bang," for the competing theory. He used the term pejoratively in 1949; but, somehow, the term was embraced by the opposition, since it was quite descriptive.
As time went on, and evidence for the Big Bang accumulated, Hoyle and his colleagues devised various arguments for why data could be consistent with their steady state theory. One of their ideas was that matter was continually created as the universe expanded. The necessary creation is quite small, being just one hydrogen atom per cubic meter per billion years, which is quite undetectable. Hoyle became more isolated from the community of astronomers as he tried, over the years, to buttress his failing theory.
Another example of clinging to theory despite mounting evidence involves Stephan's Quintet, as shown in the image. The upper left galaxy, NGC 7320, has a redshift of just 790 kilometers-per-second (km/s), while the other four galaxies have the large redshift of about 6600 km/s. According to Hubble's law, NGC 7320 is very much closer to Earth than the others.
In the 1960s, astronomer, Halton Arp, noticed what appeared to be a tidal tail linking NGC 7320 to its "neighbor" galaxy in the quintet. This observation, coupled with a statistic that large redshift quasars apparently associated with low redshift active galaxies, led Arp to believe that not all redshifts were "cosmological;" that is, not all were a consequence of Hubble's law. Arp, a talented observational astronomer, published a 1966 book, the Atlas of Peculiar Galaxies, which demonstrated that there was much still lacking in our understanding of galaxies at that time.
There was no apparent mechanism to explain the supposed non-cosmological redshifts in quasars. Arp was another who thought all could be explained by Hoyle's steady-state model as further developed by Indian cosmologist, Jayant Narlikar. Arp championed alternatives to the Big Bang throughout his life, even in light of pressing evidence in favor of that model.
While these are extreme examples, a scientist's desire to cling to old theories has always existed in science. As Thomas Kuhn's, explained in his 1962 book, "The Structure of Scientific Revolutions," scientists work within a paradigm, which is the collection of the shared theories in their particular fields. While working within these paradigms, they are practicing "normal" science. I wrote about the fiftieth anniversary of Kuhn's book in an earlier article (Fifty Years of Paradigm Shifting, February 25, 2013).
When little inconsistencies start to pile up in such a paradigm, scientists start to feel that things are not quite right. Finally, someone comes along with a new paradigm, and there's a paradigm shift. Examples of paradigm-shifting are the heliocentric solar system, relativity, and quantum theory.
As these three example illustrate, there's always considerable resistance to a change from the old ways, and some scientists will have trouble adjusting to the new paradigm. A changed paradigm might itself change. Phlogiston theory was supplanted by caloric theory, which was then superseded by the mechanical theory of heat.
As these examples from science show, having a commitment to something makes it difficult for us to reject that item, and it's amazing how deeply this principle extends into our daily lives. As part of her doctoral dissertation at Duke University, Avni M. Shah led an interesting study of how commitment influences subsequent behavior.[4-5] The level of commitment can be as seemingly insignificant as paying for something with cash instead of using a credit card. Shah is now an assistant professor at the University of Toronto Scarborough.
As the study shows, when people pay using a relatively more "painful" forms of payment, such as cash, or check, their post-transaction connection to the purchased product is greater than that of those who pay with less painfully by debit card or credit card. People who painfully pay have a greater emotional attachment to a product, and they are more likely to repeat such a transaction. Interestingly, this effect appears even when the psychological cost is indirect, as when a person is donating someone else's money.
Two experiments were done, the first of which had test participants buy a coffee mug, normally priced at $6.95, for the discounted price of $2 with either cash or credit. When they were asked two hours later to sell back their mugs at a price of their choosing, the cash payers asked for nearly $3 more for the mug than those who paid using a card. The second experiment eliminated any variables that might be attached to cash or credit transactions, such as ATM fees and card bonus points, by giving the participants $5 in cash, or as a voucher, to deposit with one of three charities in return for a lapel pin.
|Left, German physician and chemist, Johann Joachim Becher (1635-1682), in a circa 1682 engraving. Right, German chemist, Georg Ernst Stahl (1659-1734), in a 1715 engraving. Becher originated the Phlogiston theory, which was further developed by Stahl. Becher was a prolific writer of science, publishing a treatise on metallurgy (Metallurgia, 1660), and he was interested in alchemical subjects, such as the Philosopher's Stone (Tractatus de lapide trismegisto, 1654). (left image and
right image via Wikimedia Commons. Right image is from the Wellcome Trust, image ICV No. 5805)|
"Debit and credit cards rule the marketplace, and while going cashless is convenient, that convenience may come at a price... We found that people who donated by cash felt more connected to their chosen charity than those who donated by voucher. Cash donors also reported feeling less connected to the charities they didn't chose... In other words, paying by cash made people feel more attached to what they bought and less connected to what they didn't buy."
Such research explains why scientists cling to their old theories longer than they should. They put a lot of effort into their theory-building; and, since hard work is painful, they have a strong emotional attachment to their theory. One interesting study would be whether clinging to theory is less prevalent in this age of easy electronic publication.
- Mario Livio, "Brilliant Blunders: How the Big Bang Beat Out the Steady State Universe," NOVA blog from PBS, June 27, 2013,
- W. Keith Fisher, "Astronomy - The Red Shift Controversy," W. Keith Fisher's Blog, February 19, 2010.
- Thomas S. Kuhn, "The Structure of Scientific Revolutions: 50th Anniversary Edition," University Of Chicago Press (Fourth Edition edition, April 30, 2012), ISBN-13: 978-0226458120, 264 pages (via Amazon).
- Avni M. Shah, Noah Eisenkraft, James R. Bettman, and Tanya L. Chartrand, "'Paper or Plastic?': How We Pay Influences Post-Transaction Connection," Journal of Consumer Research, vol. 42, no. 5 (February 1, 2016), pp. 688-708, DOI: 10.1093/jcr/ucv056.
- Don Campbell, "Paper or plastic? The way we pay influences how much we value our purchase," University of Toronto Press Release, June 28, 2016.
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